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Jakarta Post

Hilton announces rebranding of Grand Nikko Bali

Intan Tanjung (The Jakarta Post)
Jakarta
Fri, May 27, 2016

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Hilton announces rebranding of Grand Nikko Bali The luxury Grand Nikko Bali hotel on the shoreline of Sawangan in Nusa Dua, Bali, will be re-branded on December 1 as Hilton Bali. (Grand Nikko Bali official website/-)

H

ilton Worldwide and PT. Caterison Sukses have signed a management agreement on Tuesday to re-brand Grand Nikko Bali as Hilton Bali. 

The luxury hotel, perched on a 40-meter cliff on the shoreline of Sawangan in Nusa Dua, Bali, will start using the new name on December 1. 

“The head office of Okura Nikko Hotel Management stated that Grand Nikko Bali will cease operations on November 30,” Maria Sadipun, a Grand Nikko Bali public relations manager, said. “We will join Hilton Worldwide on December 1.” 

William Costley, Hilton Worldwide vice president of operations for South-East Asia and India, said there was obvious reasons that make Indonesia a key market for Hilton Worldwide. 

(Read also: Ubud among world's best destinations in 2016: Report)

“The latest foreign tourist arrival figures, according to Bali Tourism Agency, indicate a 17 percent year-on-year increase demonstrating Bali’s unwavering appeal as a destination for global travelers, while domestic travel grew 12 percent in 2015,” he said to The Jakarta Post.

“We look forward to exploring opportunities to introduce more brands within our portfolio of 13 award-winning brands in this market, through the right partner, at the right time, and in the right location,” he added.

This will become the third Hilton Worldwide hotel to operate in Bali after Conrad Bali and Hilton Garden Inn Bali, which is located close to Bali's Ngurah Rai International Airport. Hilton also has two other properties operating outside Bali, namely Hilton Bandung in Bandung, West Java, and DoubleTree by Hilton Hotel Jakarta - Diponegoro in Jakarta. (asw)

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