Ministry holds event in Beijing to lure more Chinese tourists
The Jakarta Post
To attract more Chinese tourists to Indonesia, the Tourism Ministry is set to hold a consumer sales event from April 22 to 23 at the Xizhimen Capital Mall Beijing, China. A previous consumer sales event was held on April 15-16 at the Grand View Mall in Guangzhou.
“Apart from promoting Indonesian culture with traditional dances and music performances featuring traditional sasando instrument, we will also offer virtual reality [VR] technology for visitors who want to get a glimpse of Indonesia,” said the ministry's deputy assistant for Asia-Pacific tourism promotion, Vinsensius Jemadu.
The ministry is also bringing along a barista who will serve visitors with Indonesian coffee while also providing information about the origin of the coffee. Also in attendance is the Jember Fashion Carnival (JFC) team.
Last year, a total of 1,452,972 Chinese citizens visited Indonesia, marking a 27.31 percent increase from the previous year. In 2016, China ranked second after Singapore in the top three source nations of international tourists who visited Indonesia.
Read also: Manado set to be nation’s new tourism gem
One of the top destinations for Chinese tourists is Manado, North Sulawesi. After the opening of new flights from China to Manado, the number of Chinese visitors who visited the region increased to 25,230 last year, an increase from 2015 that had 19,758.
This year, the ministry aims to increase the number of Chinese visitors by 40 percent to reach a figure of 2,037,000. (kes)