Tourism Ministry has recently partnered up with My Trip My Adventure (MTMA) Indonesia community. (Shutterstock/File)
After establishing Indonesian Charms Generation (GenPI) and Wonderful Indonesia Generation (GenWI), as well as partnering with local brands for a co-branding agreement, the Tourism Ministry has recently partnered up with My Trip My Adventure (MTMA) Indonesia community.
MTMA Indonesia consists of up to 2,000 young people hailed from 80 regions across Indonesia who are tech-savvy and knowledgeable about online media.
“This community has been very active in promoting Pesona Indonesia [tourism brand] through blogs, vlogs and social media,” said the ministry's Archipelago Tourism Marketing Development deputy Esthy Reko Astuti.
“We keep our spirit high when it comes to promoting the potential of Indonesian tourism. We [love to] explore the nature, customs and cultures of new destinations in Indonesia and promote them through photos and videos using hashtags #pesonaindonesia and
In the future, Djuneidi expects the community to be more focused and become the number one community in Indonesia that provides good partnership deals with local administrations.
“We will establish cooperation and keep exploring and introducing the beauty of Indonesia to the world,” he added. (kes)