TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
Airport operator launches online campaign on National Customer Day
“This campaign aims to invite airport users to participate in creating a fun atmosphere at the airport."
Change Size
Kualanamu International Airport terminal is seen in this undated photograph. (Shutterstock/File)
S
tate-owned airport operator PT Angkasa Pura (AP) II has implemented customer-based Marketing 3.0 strategy in all its airports. One of the programs is the new airport helper service at the Soekarno-Hatta International Airport's Terminal 1 and 2 that was launched on Sept. 1.
"We also provide golf carts at the Terminal 3 that can take passengers to landing, take off or gate locations that are quite far away,” said the company's president director M. Awaluddin.
Compared to previous strategies, Marketing 1.0 that was profit oriented and Marketing 2.0 that aimed for customer satisfaction, the latest strategy is more about maintaining a good relationship with customers that is based on trust and love.
In line with that spirit, AP II recently launched an online campaign during the National Customer Day that falls on Sept. 4, which encouraged the public to upload their AP II-related photos on social media using hashtag #
Read also: Agoda, Taman Bacaan Pelangi give underprivileged children a chance to experience travel
The hashtag has so far featured photos such as Kualanamu International Airport in Medan, the Skytrain that takes passengers from Terminal 2 to Terminal 3 at Soekarno-Hatta International Airport and the Indonesian Presidential Aircraft that was parked at Kualanamu.
There are also photos of airport officers during runway inspection, an airport customer service who is guiding a passenger with special needs and many more.
“This campaign aims to invite airport users to participate in creating a fun atmosphere at the airport,” said Awaluddin, adding that he hoped it would increase employees’ awareness in maintaining good service and facilities at the airport.
PT Angkasa Pura II is in charge of 13 airports in Indonesia, namely Soekarno-Hatta (Jakarta), Halim Perdanakusuma (Jakarta), Kualanamu (Medan), Supadio (Pontianak), Minangkabau (Padang), Sultan Mahmud Badaruddin II (Palembang), Sultan Syarif Kasim II (Pekanbaru), Husein Sastranegara (Bandung), Sultan Iskandarmuda (Banda Aceh), Raja Haji Fisabilillah (Tanjungpinang), Sultan Thaha (Jambi), Depati Amir (Pangkal Pinang) and Silangit (North Tapanuli). (kes)
