o celebrate the World Tourism Day that falls on Sept. 27, NHI Bandung Institute of Tourism (STP NHI Bandung) recently held the International Tourism Jambore (ITJ) at Buru Masigit Kareumbi Park in West Java.
The event ran from Sept. 29 to Oct. 1 and was attended by 200 participants from 33 local and international tourism institutes, such as Cavite State University – Imus Philippines and Universiti Utara Malaysia.
Among the three main topics being discussed in the event were "Sustainable Tourism as a Tool of Development","The Spirit of 'Wonderful Tourism'" and "Digitalization and Connectivity."
National Tourism Profession Institution head I Gusti Putu Laksana as one of the event's speakers presented a topic titled "Readiness of Tourism Human Resources in Facing Global Competition (ASEAN).”
He mentioned that there are three main issues in building a leadership spirit among the people who work in the tourism industry: International tourism, ASEAN Economic Community and ASEAN Mutual Recognition Arrangement (MRA).
“In facing the ASEAN global competition there will be many opportunities and challenges that the professional workers will encounter,” said Putu.
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Putu added that tourism professionals are expected to have the skills, knowledge and attitude needed to work in the industry, which can be learned through training, formal education and work experience.
He also explained about the five important points that can shape up someone to become a good leader in the hospitality industry: innovation, vision, inner values, inspiration and communication.
By the end of the event, ITJ 2017 managed to publish Wonderful Tourism Leader (WTL) Credo and Kareumbi Protocol.
The credo consists of understandings of sustainable tourism development principles that cover several points, such as love, empathy, awareness, dynamic, enthusiasm, responsiveness and solidarity.
Meanwhile, Kareumbi Protocol has four main points: contribute in people’s development, implement simple activities, utilize digitalization and create tourism leaders.
ITJ itself aims to facilitate information exchanges and becomes a platform that connects tourism universities and institutions in Indonesia and ASEAN regions and to promote Indonesian tourism.
Tthe Tourism Ministry has published No. 14/2016 regulation on the guidelines for sustainable tourist destinations in Indonesia.
The standard for sustainable tourist destinations that is being used by the ministry has been recognized by World Tourism Organization (UNWTO) and adopted from the GTSC. It consists of four things: sustainable tourist destination management, economy utilization for the locals, cultural preservation for both local residents and visitors, and environmental conservation. (kes)
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