As a Muslim-majority country, Indonesia has a huge potential in developing its Muslim fashion industry.

Realizing this, Indonesia Modest Fashion Designers (IMFD) supported by the Tourism ministry is set to hold Indonesia Modest Fashion Week (IMFW) 2017 event on Oct. 12-15 at the Jakarta Convention Center in Jakarta.

“This event is part of our efforts to encourage private companies, industries and associations to achieve the goal of becoming the Muslim fashion capital in the world,” said the ministry's archipelago tourism marketing development deputy, Esthy Reko Astuti.

Esthy considered fashion and tourism important to the creative industry. Moreover, fashion contributes a lot to the tourism sector, other than culinary and souvenirs.

Read also: Six Muslim fashion wear designers to adore

“Tourists mostly spend their money on these three things apart from hotel and transportation,” Esthy added.

She also encouraged Muslim fashion designers to incorporate local material into their design.

“There should be a local touch because it’s who we are. We have tenun, batik, pearls and gemstones,” she said. 

“The creativity of Indonesian designers have allowed them to compete in the global stage; local material gives a competitive edge for these designers and it’s also an effective promotional tool for Indonesia,” added IMFW 2017 project director Jeny Tjahyawati.

Prior to becoming Indonesia Modest Fashion Week 2017, the event was named Indonesia Islamic Fashion and Product (IIFP) for the past two years.

For this year, the event is set to feature 150 booths and 60 works from local and international designers. (kes)

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