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Celebrity entrepreneurs join Wonderful Indonesia co-branding gathering
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Malang Strudel by celebrity couple Shireen Sungkar and Teuku Wisnu. (Instagram.com/strudelmalang)
Tourism Ministry recently held a gathering with celebrities-slash-
Among the attending guests were Indra Bekti, Shireen Sungkar, Teuku Wisnu, Prilly Latuconsina, Cathy Sharon, Fitri Carlina, Ussy Sulistyawati, Gracia Indri, Baim Wong, Irfan Hakim, , Dhini Aminarti, Dude Herlino, Denny Cagur, Prilly Latuconsina, Irwansyah, Dewi Sandra and Ria Ricis/Oky.
“Both Tourism Ministry and celebrity entrepreneurs have a lot in common; both are working in the creative industry. The Wonderful Indonesia [tourism] brand has invested a lot on branding and it’s now in the 47th position in the world, winning over Malaysia Truly Asia and Amazing Thailand,” told Tourism Minister Arief Yahya at the gathering.
“All of you can and are allowed to become Wonderful Indonesia endorsers, especially for the 2018 events that will feature 100 premiere events. The Tourism [Ministry] that has a world-class brand can also become the official partner for regional events,” he added.
Arief also explained to the guests about POS (Paid Media, Owned Media and Social Media) and endorsement as a part of it.
Read also: AirAsia Indonesia launches Wi-Fi, inflight entertainment service
“Thank you for the collaboration in promoting Wonderful Indonesia and Pesona Indonesia on [your] products. Currently there are 62 brands involved and we are aiming for 100 brands by the end of 2017. [These products] are premium products that use local materials,” said Arief.
“These celebrities also have huge social media following such as Prilly who has more than 19 million followers,” he added.
Most of these famous names sell cakes that are available in various regions in Indonesia. Eventually it has become an ongoing trend of buying these cakes as the ideal souvenirs for those visiting those particular regions.
Singer Rossa owns Minang Mande Cake, Hengky Kurniawan has Banana Foster Cake and in Semarang Dewi Sandra sells Wingkorolls.
In Bogor there are Shireen Sungkar’s Rain Cake and Dhini Aminarti’s Cinnamon that she owns with her husband Dimas Seto. Soap opera actor Dude Herlino owns Scrummy brand in Padang, meanwhile Baim Wong owns Premio and Irfan Hakim together with Omesh have Bandung Kunafe.
Over in Surabaya, vlogger Ria Ricis and Oki Setiana Dewi have Patata, while in Cirebon there are Indra Bekti’s Sultana, Andika Pratama and Ussy Sulistiowati’s Cirebon Kelana.
Other names include Denny Cagur’s Pekanbaru Cassata, Fitri Carlina’s Savvanacake, Gracia Indri’s Lenso Manado, Irwansyah’s Lamonde and Raffi Ahmad and Gigi’s Gigieatcake.
Apart from the food business, there are other celebrities who tackle the fashion and beauty industries such as presenter Cathy Sharon with her Urban Lips and designer Ivan Gunawan with Mandjha Ivan Gunawan. (kes)
