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DestinASEANplus 2018 to bring in $625m in MICE business

  • Riyadi Suparno
    Riyadi Suparno

    The Jakarta Post

Jakarta | Wed, November 15, 2017 | 01:34 pm
DestinASEANplus 2018 to bring in $625m in MICE business Tourists coming to Indonesia for business meetings, incentive travels, convention and exhibition (MICE) spend more money in the country than regular tourists.  (Shutterstock/File)

Indonesia will host destinASEANplus 2018, an event to sell meetings and events in the Southeast Asian region, amounting to US$625 million in the next three years. 

"The 500 buyers invited to this event will bring in around $625 million of business potential in the next three years. All sellers have to win these opportunities," said event organizer Indra Sukirno during the event's kickoff at the Tourism Ministry on Wednesday. 

Of the total invited buyers, 200 are international buyers from the Asia-Pacific region, the Middle East and Europe

The event itself will be held in the Indonesia Convention Exhibition (ICE) in South Tangerang, Banten, on April 9 to 11.

Indra said destinASEANplus 2018 is to be the first of its kind, and the next organizing of the event would be rotated among member countries of ASEAN.

Read also: Indonesia to promote MICE tourism at IMEX 2017 in US

The format of the event will be a trade show, with conferences and business forums, as well as scheduled appointments, where buyers can meet sellers one-on-one. 

Esthy Reko Astuty, The tourism deputy minister for development domestic tourism marketing, added that events such as destinASEANplus 2018 would help the ministry achieve the huge target of attracting 17 million tourists in 2018. 

Moreover, tourists coming to Indonesia for business meetings, incentive travels, convention and exhibition (MICE) spend more money in the country than regular tourists. 

Esty said tourists coming for MICE usually spend three to five times more than regular tourists, and in big numbers.

"Although the number of MICE travelers is still small, they are high-quality tourists," Esty said during the kickoff.

She added that through destinASEANplus 2018, Indonesia could promote its MICE destinations, especially Jakarta and Banten (ICE), Surabaya for exhibitions and Bali for incentive travels. (kes)

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