s people are now spending more time at home due to the COVID-19 pandemic, demand for video streaming, which already makes up at least 80 percent of internet traffic, has drastically increased.
The world has seen a surge in subscribers to streaming services, one reporting a jump by 10 million in only two weeks at the start of the pandemic.
The surge will keep going as people are expected to maintain their new habits, even after the pandemic is over.
The possibility of the internet straining under this unprecedented demand has prompted service providers to come up with new strategies to live up to appetites for video-streaming, content delivery and bandwidth.
Technology has to keep up the pace to ensure the internet’s smooth functioning in our daily lives, in confinement or not.
Remote working
The growth in service demand also comes with the inevitable challenge of ramping up the capacity of must-have tools for business. Microsoft, Google, Slack, Zoom and a host of other remote tools and apps have faced outages and performance issues as the number of users has spiked.
While it us reassuring that technology and communication tools exist to support remote work and learning, bigger questions arise when considering how you can implement these work-related challenges sustainably:
The changing demands of content delivery
One strategy is to use caching software, which takes the strain of delivering content.
Varnish Software’s powerful caching and content delivery network (CDN) technology is one such solution that helps deliver lightning-fast web and streaming experiences for huge audiences, without downtime or loss of performance.
As a caching layer that sits between web servers and site visitors, Varnish Enterprise shields the backend from high traffic while accelerating content delivery, including when delivering live or on-demand video.
Many of the world’s biggest and most popular brands rely on Varnish for delivering their digital content at optimal speed and scalability.
The changing demands of content delivery — in particular the increasing demand for instant, smooth video delivery to global consumers — has created ideal conditions for hybrid or multicontent delivery network (CDN) strategies.
The boom in video content, dominated by video-streaming and growing global audiences accessing video from numerous devices, requires dynamic content delivery solutions, which have evolved beyond a standard commercial CDN setup.
Content owners, broadcasters and technology companies have turned to more customized solutions in the form of hybrid and multi-CDN setups to achieve the reach, flexibility and control they need to deliver superior video experiences at scale.
The immediate future is about removing barriers and avoiding lock-ins, and taking advantage of the flexibility that multi-CDN strategies offer.
Because content delivery needs to differ, the content delivery ecosystem should be tailored to the specific content delivery needs of each business and its users to ensure availability, reliability and user experience.
The longer-term future looks “edgier” in that the flexibility of modern hybrid/multi-CDN deployments allows for taking full advantage of edge computing with 5G edge CDN nodes.
As 5G begins to pop up everywhere, including in Indonesia, dynamic, real-time edge caching and content delivery will revolutionize what is possible as high-performance, no-latency content delivery becomes the norm.
Advances in technology will, once again, dramatically change how we think about the CDN and content delivery.
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