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Musical.ly reaches out to Indonesian youths with new local team
Musical.ly, a social media network where users share videos on their account, officially forms an Indonesian team to bring more local content to the platform.
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Musical.ly is said to be popular among users aged between 13 and 20 years old. (Shutterstock/Pe3k / Shutterstock.com)
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usical.ly, a social media network where users share 60-second videos on their account, officially forms an Indonesian team to bring more local content to the platform.
"Indonesia is in the top five (users) globally; more than 10 million and it will continue to increase," musical.ly Indonesia country manager Teguh Wicaksono said in a press conference on Wednesday, as quoted by Antara news agency.
Musical.ly is said to be popular among users aged between 13 and 20 years old. Setting itself apart from Snapchat and Instagram stories, it boasts the option to choose music for the video, as well as providing internal video editing features, simplifying the process without users needing to use external editing applications.
The editing options among others include a feature that tweaks the movement of the lips with the song being played in the background, a signature feature which make users recognize musical.ly as the application for lipsync.
Content created by "musers", the nickname for musical.ly users, among others are related to lifestyle, such as dance, makeup and comedy.
Read also: YouTube now demands 10K views before creators can monetize ads
Videos uploaded can also be shared on other social media platforms, such as YouTube and Instagram.
In Indonesia, Teguh said, the country office collaborates with local record labels to enrich the music collection on the social media platform. The move also aims to engage local communities to create content.
Cynthia Santa, a muser from Yogyakarta, said during the same event that her videos have amassed 291,000 followers to her account.
Her popularity has opened up opportunities for her, she said, as she receives advertising offers to promote on her posts. Cynthia said she could make Rp 3 million (US$225) in one video, depending on the brand and product.
Other than endorsements, Cynthia also said she could make money through stickers used in a live video. (liz/kes)
