TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
Facebook to put its name on Instagram, WhatsApp brands
Change Size
The changes in wording will appear in the apps’ log-in screens and in the Apple iOS and Google Play stores, for now, according to a Facebook spokeswoman. (Shutterstock/wichayada suwanachun)
F
acebook Inc. plans to attach its name to Instagram and WhatsApp, branding them “Instagram from Facebook” and “WhatsApp from Facebook.”
The move is controversial because both of the apps were born outside of Facebook, have very different corporate cultures and have thrived, in part, by having their own identities with consumers. Founders of the photo-sharing app and the messaging service left Facebook in 2018.
“We want to be clearer about the products and services that are part of Facebook,” a spokeswoman for the company said.
The Federal Trade Commission is investigating whether Facebook has monopoly powers. The regulatory body is looking into whether the social-media company acquired rivals to remove competitive threats and seek dominance in the industry.
Read also: Breakup isn't the answer, Facebook's Zuckerberg says
The changes in wording will appear in the apps’ log-in screens and in the Apple iOS and Google Play stores, for now, according to a Facebook spokeswoman. The Information earlier reported the rebranding. Facebook said in March they were testing the new names.
