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Jakarta Post

Deluxe 'ojek' caters to executives

  • Evi Mariani

    The Jakarta Post

Jakarta   /   Sat, July 26 2008   /  11:25 am

"Don't call us an ojek (motorcycle taxi) service," said Mahesa Arba, business development manager of Ningrat Limo Bike. "We're a limousine service on two wheels," he said. "Hence, the name Limo Bike." Mahesa said PT Ningrat Muda Mandiri, a company specializing in transportation services, will have 30 Piaggio 120cc Fly scooters on the streets of the city's business districts in early August. "We are aiming at speed, comfort and safety," he said. The company is tapping into a niche market in a city where traffic jams often hamper mobility. "We see many professionals in suits traveling by ojek in business districts like Jl. Sudirman, Jl. Gatot Subroto and Jl. Rasuna Said," Mahesa said. "We also see female professionals riding bikes in skirts. They use helmets provided by the ojek drivers. We t...