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Jakarta Post

Households begin to reduce consumption, spending: Survey

  • Erwida Maulia

    The Jakarta Post

Jakarta   /   Fri, April 3 2009   /  02:18 pm

Upper-middle class consumers may not have suffered a reduction in income as a result of the global monetary crisis, but most have cut their spending on tertiary and even secondary products, a survey revealed Thursday. The survey, conducted in February by market research firm PT Ipsos Indonesia, found that 70 percent of nearly 600 upper-middle class women surveyed in Jakarta had reduced their household expenses and were saving cash in anticipation of financial difficulties in the future. Twenty seven percent of respondents preferred to cut their bill costs, 24 percent reduced consumption, 19 percent shifted to products with less packaging, 13 percent switched to cheaper brands, 8 percent chose to delay buying certain purchases and 8 percent said they would stop consuming some products. "They tend to reduce tertiary expenses such as buying outfits, eating at restaurants, vis...