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Jakarta Post

Fashion event to showcase RI's cultural heritage

Jakarta   /   Sat, September 12 2009   /  01:50 pm

Jakarta is gearing up for the second annual Jakarta Fashion Week 09/10 (JFW), this time with a tinge of patriotism, as fashion designers prepare designs infused with Indonesian heritage. "I think each of our members is increasingly aware that we have to promote our local culture," said designer Carmanita from the Indonesian Fashion Designers Council (IPMI). "We always advise our junior members to focus on our cultural heritage although their designs don't necessarily have to be entirely traditional," she said. The event, which will run from Nov. 14 to 20, is being organized by Femina Group (behind Dewi, Femina, and Gadis fashion and women's magazines) in collaboration with Jakarta Tourism Agency and BRI bank. With international media coverage, fashion week is a platform for Indonesian fashion on the world stage, JFW chairman Svida Alisjahbana said. With last yea...