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Jakarta Post

Growing market of home appliances

  • Burhanuddin Abe


Jakarta   /   Sun, April 4 2010   /  09:44 am

Who can live without electrical equipment, especially home appliances? The market this year is expected to grow 10 to 15 percent along with people’s improving purchasing power.

“There is a growing demand for home appliances. But I am sure there is also tighter competition to win the market,” said the marketing director of a Korean electrical goods producer.
Data at the Electronics Marketer Club (EMC) show that the turnover of electrical and electronic products on the local market in 2009 reached Rp 20.09 trillion, an 11 percent increase from the Rp 18.1 trillion in 2008. This achievement was beyond the projected growth of only about 7 percent amid the global economic crisis.   Industry players are optimistic that in the coming years the market will grow, thus all of them will certainly be aggressive and the competition will get tighter, especially with the impl...