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Jakarta Post

Car players compete to attract buyers

  • Burhanuddin Abe

    The Jakarta Post

Jakarta   /   Fri, July 22 2011   /  08:00 am

The 19th Indonesia International Motor Show (IIMS) 2011 taking place from July 22 through 31 offers a great variety of products. Besides affordable vehicles, there are also exclusive cars that cater to particular people.

PT BMW Indonesia, for example, presents an art car created by Jeff Koons. His 17th BMW Art Car was first launched on June 1, 2010 at the Centre Pompidou Paris, one of the most prestigious cultural institutions for modern and contemporary art in the world. The Art Car also took part in the legendary 24-hour car race at Le Mans circuit in France in the same month.

In his creative process, Koons collected pictures of various kinds of racing cars, including the graphic lines, breathtaking colors and everything describing the nuances of speed, and the explosion of the vehicles’ power. As a result, Koons’ creations have bright colors that ooze tremendous po...