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Jakarta Post

Foreign firms eye brand-loving Indonesians

  • The Jakarta Post

Jakarta   /   Fri, March 30 2012   /  10:24 am

Leather-goods producer Bonia from Singapore, sporting equipment manufacturer Li Ning from China and the Pho Hoa noodle chain from the US are among many famous foreign brands vying to set up franchises here to capitalize on Indonesians’ insatiable appetite for branded products.

Representatives from 11 foreign franchises presented their sales pitches to potential investors on Thursday, at a meeting held at the Mercantile Club in the World Trade Center building, courtesy of A.S. Louken, a Singapore-based branding and franchising consulting firm.

“The middle-class market here is going to grow threefold over the next few years,” Luke Kim, CEO of A.S. Louken told The Jakarta Post.

The eight other firms in the delegation were C-House (Italy), Mothers En Vogue (Singapore), Country Chicken (Australia), Physio Asia Therapy Centre (Singapore), Skin Inc. (Singapore), GoGo ...