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Jakarta Post

Honda expects to control 40% of mini-sedan market

  • Linda Yulisman

    The Jakarta Post

Jakarta   /   Thu, May 24 2012   /  08:59 am

PT Honda Prospect Motor (HPM), a joint venture between Japan’s third-largest automobile maker, Honda Motor Co., and Indonesia’s Prospect Motor, unveiled on Wednesday the latest model of its Honda City, in a bid to tighten its grip in the country’s mini-sedan market.

HPM president director Tomoki Uchida said that his firm aimed to sell around 2,400 units of the new City, achieving an increased share of the mini-sedan market.

“We’ve already sold this model in Thailand and it’s very successful. So, why can’t we do it here?” he told reporters after the launch of the new model in Jakarta.

The new City features a 1,500 cc i-VTEC engine, which combines power and efficient fuel consumption, and is supported by a 5-speed automatic transmission, torque boost resonator, drive wire, and a paddle-shift feature — similar to Formula-1 racing cars — this would d...