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Jakarta Post

Cultural evolution on show at JakCloth 2012

  • Arya Harsono

    The Jakarta Post

Jakarta   /   Tue, July 10 2012   /  01:43 pm

Torn skinny jeans, old-fashioned glasses and band shirts; it looks like 1990s America has invaded Jakarta’s pop culture scene.

What older generations may consider degenerate, local “punks” have adopted in something that resembles the West in past decades. The culture consists of a certain atmosphere of hard rock, darkened denim, skateboards and vividly rebellious graphic T-shirts.

These elements permeated this year’s Jakarta Clothing Expo, called Summerfest, encompassing the pop culture of this generation.

The Jakarta Clothing Expo is an annual exhibition of independent retail, which includes a live display of up and coming musicians and trends, bringing together youth in a spectacle of shopping, fashion and entertainment.

Taking place at Parkir Timur Senayan, this year’s JakCloth Expo lasted four days, from July 5 to July 8, giving everyone the chan...