When talking about nature, economists and conservationists used to speak different languages and conceptions. The former would emphasize on how humans can maximize the extraction of resources that nature is offering, while the latter would focus on how humans have to protect nature from overexploitation.
Recently, the demarcation between the two groups somehow started to vanish with the emergence of an idea to put price tags on nature. Conservationists have started to apply business terms in their messages.
Meanwhile, economists have begun to explore opportunities to profit while at the same time saving nature. We can see the beginning of a new coalition between the two traditional adversaries.
What does putting a price tag on nature actually mean? The logic behind the idea is that nature could be protected more effectively using market mechanisms. In doing so, th...