The Jakarta Post
PT Mitra Adi Perkasa (MAPI), the Indonesian fashion and lifestyle retailer with the country’s most extensive brand portfolio, has introduced its first Asian fashion-wear brand to the local market to further tap into the burgeoning young, middle-class market.
Agus Gozali, the president director of PT Prima Mode Indonesia (PMI), said the retailer had brought the Philippine-based brand, Penshoppe, for the Indonesian consumer.
PT PMI, a subsidiary of MAPI, will oversee Penshoppe.
“Asian brands are not inferior to European brands,” he said.
He added that Asian brands increasingly met standards “to become some of the best global brands”.
Penshoppe itself has more than 300 stores in the Philippines as well as Saudi Arabia.
MAPI spokeswoman Fetty Kwartati added that Penshoppe targeted middle-class consumers between the ages of 16 and 27, a mar...