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Jakarta Post

Media monitor gives Twitter advice to political parties

The Jakarta Post
Jakarta   ●   Wed, January 22, 2014

Political parties and politicians need to consider more than just how many followers as Twitter user has when looking at hiring '€œbuzzers'€ for the 2014 general election, a media monitoring company says.

'€œThe number of followers alone does not guarantee the success of engagement created via the buzzer. There are other factors to analyze and measure,'€ Awesometrics business analyst Hari Ambari said in an official release on Wednesday.

Awesometrics gave a number of examples, such as actor Ringgo Agus Rahman who charged Rp 5 million per message on Twitter to promote a campaign to his 1.7 million followers, while professional corporate worker Henry Manampiring could charge between Rp 5 million and Rp 15 million to '€œbuzz'€ his 70,000-plus followers.

The comparison clearly showed that users with larger amounts of followers did not always receive higher prices for a '€œbuzz'€.

Hari said political parties and politicians who wished to use buzzers had to consider four other factors: the Twitter user'€™s potential reach, reputation, usual topics and engagement with their followers.


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