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Guess what?: Rossa launches her own perfume line

TANGERANG: Singer Rossa is getting into the perfume business and says that she has been very involved in the process, starting from the production to marketing

The Jakarta Post
Jakarta
Wed, August 24, 2016

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Guess what?:  Rossa launches her own perfume line

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ANGERANG: Singer Rossa is getting into the perfume business and says that she has been very involved in the process, starting from the production to marketing.

 “For months during the production, I would smell 30-50 kinds of aromas on a daily basis. It took me three hours of combining the different smells until I got the combination that I wanted,” she said as quoted by kompas.com.

Not only was the singer very hands-on with creating the scent for her perfume line, she was also involved in choosing the packaging and the longevity of the perfume.

 “I’m very satisfied with the end product because I’ve personally approved every single aspect of the perfume; from designing the bottle, the write-up for the packaging, choosing the scent and deciding how long it will last. It all really started from zero,” she said.

 Rossa will officially release three variations of her perfume line in September — “My Love”, “My Life”, and “My Music”.

 “My Love has a more romantic scent, My Life is a symbol of glamour and My Music has a more energetic scent,” she said. — JP

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