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Cigarette ad ban aims to protect children, lawmaker says
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Cigarette maker Hanjaya Mandala Sampoerna marketing director Ivan Cahyadi (right) hands over a warning sign informing cigarette sales prohibition to underage customers to a convenient store attendant in Cilandak, South Jakarta, recently. (JP/Safrin La Batu)
T
he House of Representatives’ plan to ban tobacco companies from advertising their products on television and radio aims to protect young audiences, says a lawmaker.
Lawmaker Elnino M. Husein Mohi argued that cigarette advertisements could be easily viewed by children.
“Broadcasting companies run the industry using state-owned frequency, which is supposedly used to help build good character,” Elnino told The Jakarta Post on Friday, adding that smoking did not help build positive character. “The plan to ban cigarette advertisements is basically meant to protect youngsters from the campaign”.
The politician from the Gerindra Party explained the House had included stipulations to ban such advertisements in a draft bill on broadcasting to amend a prevailing law passed in 2002. The current draft was initiated by the House.
(Read also: Cigarette ad ban gets irate manfacturers in a puff)
Elnino, a member of House Commission I overseeing defense, foreign affairs and information, however, ensured that Commission I would open the deliberation process to the public to include relevant stakeholders in the discussion.
“We are aware of the complexity of the issue. Therefore, deliberations will later invite insights from various stakeholders, including the broadcasting industry, so that we can obtain a comprehensive understanding before passing the bill into law,” he emphasized. (dmr)
