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Automakers show off at expo
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Visitors come to the annual Indonesia International Motor Show 2016. (indonesianmotorshow.com/File)
Sluggish economic growth and weak purchasing power sums up the current state of the country’s economy.
However, this analysis appeared not to deter thousands of car lovers who flocked to the opening of Indonesia’s largest authoshow, the Gaikindo Indonesia International Auto Show (GIIAS), on Thursday.
Believing that many of them are still keen to buy new cars, the organizer, the Association of Indonesian Automotive Manufacturers (Gaikindo), is aiming high, hoping to exceed the Rp 6.1 trillion (US$457.48 million) in sales booked last year.
Fay Faza, 25, was among the enthusiasts determined to buy her dream car this year and roamed around the venue at the Indonesian Convention Exhibition (ICE) in Serpong, South Tangerang, to find a car big enough to carry her whole family.
“I’m here because dealers usually provide special offers during this event,” the radio announcer told The Jakarta Post.
As automakers retain confidence in the domestic market, which is often touted as potentially Southeast Asia’s biggest automarket, they went all out from day one.
Some of the 27 carmakers are making best use of the 11-day expo to introduce their latest models to whet the appetite of buyers, targeting both mass and niche markets.
