Indonesia, like China in 2008, has many ingredients for tremendous digital disruption. I arrived in Indonesia in 2012 attracted by the opportunity of a giant market untouched by disruptive internet-enabled businesses.
Fast forward five years later, the digital landscape of Indonesia has grown remarkably. A trio of “unicorns”— Go-Jek, Tokopedia and Traveloka (GTT) — have become household names, acquired multi-billion dollar valuations and transformed the way people move, shop and travel.
While this trio may be on the path to a “mega” platform for Indonesia resembling the BATs (Baidu, Alibaba, Tencent) of China and FANGs (Facebook, Amazon, Netflix and Google) of the United States.
We believe there are still many verticals that can be revolutionized through the application of internet technologies.
When assessing the potential in Indonesia, i...