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Jakarta Post

Indonesians are impulsive travelers: Study

  • The Jakarta Post

Jakarta   /   Fri, October 12 2018   /  01:00 am

A study conducted by Google on travel trends has found that a quarter of digitally-facilitated Indonesian travelers, although price-conscious, are in fact last-minute buyers, disregarding the age-old truism that it is better to book a trip in advance to save money.

The study, conducted between January 2017 and July 2018, showed that 24 percent of Indonesian travelers booked their accommodation less than one day before their trip. For comparison, 38 percent of Americans booked accommodation less than two days before their trip, according to a 2017 survey by market research firm Phocuswright.

The number of last minute bookings in Indonesia surged to 32 percent during the peak holiday seasons of Ramadan, Christmas and New Year, Google also found.

The internet search giant’s study also showed that Indonesian travelers spent a relatively short 13 days before picking acc...