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Jakarta Post

Digital tools leverage business: Experts

  • Riza Roidila Mufti

    The Jakarta Post

Jakarta   /   Fri, November 9 2018   /  02:50 am

When 41-year-old Esthetika Wulandari opened an ecocamp site in Cidahu village in Sukabumi, West Java, she had limited knowledge on how to attract visitors to the site.Promotional activities for Esthetika’s ecocamp site were limited to her network of friends and relatives when the campsite, called Sekar Gemati Agroventure, was opened in 2017.“We tried to share information through social media, but it did not reach [our intended market] because our reach was limited to the people around us,” she said.Motivated to introduce the campsite to more people, Esthetika learned how to maximize the use of the internet to do business by joining a free class held by Google Indonesia.It was in that class that she learned how to utilize various tools provided by the search engine, such as Google My Business, Google Maps and search engine optimization to increase her campsite’s online presence....