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Jakarta Post

Kolase a financial pulse for struggling musicians

  • Dylan Amirio

    Contributor

Jakarta   /   Fri, March 15 2019   /  03:14 am
For music: Kolase works as a crowdfunding website, pooling money from donors so musicians can work on projects that donors are interested in seeing completed. (JP/Dylan Amirio)" width="778" height="525" border="0">For music: Kolase works as a crowdfunding website, pooling money from donors so musicians can work on projects that donors are interested in seeing completed. (JP/Dylan Amirio)

With funding being the biggest obstacle for a relatively unknown musician to develop and find a stage, very few outlets outside of rigid corporate sponsorship or networking with the right people exist to accommodate the aspirations and potential of musicians just starting out.

All it takes are platforms that are able to bring genuine fans to the artist without the middlemen of transactions.

Enter Kolase.com, where musicians are able to centralize their efforts to find money to fund their projects.

Essentially, the service works as a crowdfunding website, pooling money from donors so that musicians are able to complete projects donors are interested in seeing completed.

Aside from giving musicians a new channel of funding, the people behind the company emphasize the platform’s importance in tackling the age old problem that has been the bane of many musicians in Indonesia: piracy.

With rampant piracy in the country, fueled by a relative decline in record stores and the apex of internet sharing, it is rather common for an underground musician to make very little to no money from their music sales, unless they are part of programs supported by big name companies.

The lack of managerial infrastructure on the music world’s fringes to secure any financial result from one’s art and lack of awareness about the amount of work that goes into creating music is what drove former musician and Kolase.com CEO Raden Maulana to find a solution.

“I know how hard it feels to survive as a musician in Indonesia. I thought, was there really a good solution so that musicians are able to focus on creating without worrying about how much they have to spend to produce a song or record and in handling the risks when their work unfortunately fails in the market?” he asked.

Crowdfunding was one of the best ways, according to Raden, to handle the situation, because it had worked successfully in other scenarios outside of Indonesia.

Indie musicians around the world have utilized general crowdfunding sites such as Kickstarter or Pledgemusic either to fund production costs for records, hold shows, help them gather money to fly somewhere to play a show or help pay the wages of additional players.

Naturally, these campaigns come with little reward for the donors as a thank you for their support, which according to Raden is a very crucial aspect of the crowdfunding mechanism due to the importance of making the donor feel “like they are part of the process”.

Closer look: Kolase provides space for campaigns such as charity drives and meet-and-greets but the primary focus is music-related campaigns. (Courtesy of kolase.com)

For music: Kolase works as a crowdfunding website, pooling money from donors so musicians can work on projects that donors are interested in seeing completed. (JP/Dylan Amirio)With funding being the biggest obstacle for a relatively unknown musician to develop and find a stage, very few outlets outside of rigid corporate sponsorship or networking with the right people exist to accommodate the aspirations and potential of musicians just starting out.All it takes are platforms that are able to bring genuine fans to the artist without the middlemen of transactions.Enter Kolase.com, where musicians are able to centralize their efforts to find money to fund their projects.Essentially, the service works as a crowdfunding website, pooling money from donors so that musicians are able to complete projects donors are interested in seeing completed.Aside from giving musicians a new channel of fundi...