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Jakarta Post

From concerts to charity, unicorns seek to attract buyers

  • Norman Harsono

    The Jakarta Post

Jakarta   /   Sat, May 18 2019   /  12:21 am

To attract buyers during Ramadan, the biggest shopping season of the year, major online marketplaces are not only offering big discounts and free delivery, they are also giving to charity and throwing big concerts. E-marketplace Tokopedia is offering big discounts on a wide range of products, as well as free delivery and even raffles for umrah (minor haj) travel packages throughout the fasting month.Like last year, Tokopedia also staged a big concert on Thursday evening at Gelora Bung Karno Stadium in Jakarta, featuring famous pop singers such as Raisa, Judika, Atta Halilintar and Sheila On 7 to promote sales during Ramadan.Last year, the company also threw a big concert at the stadium, which featured some of Indonesia’s most popular singers and was broadcast live on several TV channels.“People’s enthusiasm for last year’s concert provided valuable experience and motivated us to ...