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Jakarta Post

Aftermarket auto firms turn to online sales

  • Dzulfiqar Fathur Rahman

    Jakarta

Jakarta   /   Thu, July 2 2020   /  01:00 am
A car repair shop is seen in this file photograph. (kompas.com/File)

Auto parts companies are relying on online sales to offset declining revenue from brick and mortar stores as the industry continues to suffer from the effects of COVID-19. PT Astra Otoparts, the auto parts manufacturing and distribution arm of conglomerate PT Astra International, saw the number of shoppers at its online store, Astra Otoshop, double from April to May. The increase in online shopping has also contributed to a doubling of monthly revenue over the same period. “We’ve aimed to prepare a digital platform that can enhance the comfort and ease of the features we provide so that consumers grow accustomed to Astra Otoshop,” Astra Otoparts director Yusak Kristian said in a virtual discussion on June 26. Marketing consulting firm Markplus found in a survey of 105 respondents that nearly a quarter of consumers were buying auto parts online during the pan...