“Staying at home won’t make us more individualistic, but this shows our compassion for each other.”

That’s what President Joko “Jokowi” Widodo appealed on his social media accounts on April 18to raise awareness among Indonesians that the pressure brought about by the COVID-19 pandemic was a good opportunity for them to help each other through innovative ways thathad never been thought ofbefore, which will lead to the creation of a“new normal”.  

To follow up on the President’s appeal, state-owned Bank Negara Indonesia (BNI), in collaboration with blanja.com, is holding the BNI Nusantara Kreasi Craft Online event, which kicked off on Saturday and will run through May 22. This is a coordinated endeavor to assist micro, smalland medium enterprises (MSME) in weathering the COVD-19 storm.

BNI has given 100 MSMEs the opportunity to sell their products through blanja.com with ease, said BNI consumer business director Leyla Karnalies in Jakarta on Monday.

She added that BNI Kreasi Nusantara Craft Onlinewas created not only to help local products finda new market online, but also to provide an opportunity for employees that had lost their jobs to stay economically active.

BNI also asked the public to supportsMSMEs by purchasing their products online and, therefore, comply with the government’s policy to contain the spread of COVID-19 by conducting activities at home and practicing physical distancing.

“This is our way of stimulating the online market for MSMEs and stay in line with the government’s efforts under the Gerakan 100,000 UMKM Go Online [100,000 MSMEs Go Online Movement],” Corina said.

“We combined the BNI Kreasi Nusantara Craft Online program with the Program Komunikasi BNI [BNI Communication Program], which aims to spread the spirit and optimism of facing COVID-19, namely Program #AntarkanSemangat [#BringTheSpirit Program], an attempt to ask many parties to care for and help each other during the pandemic.”

MSMEsthat join BNI Kreasi Nusantara Craft Online will have many advantages:first, opening an online shop for free in an easy manner; second, enjoying the delivery with charge program;third, having the opportunity to engage with activity and product advertising across BNI’s promotional media; fourth, registering for shop and transaction management from anywhere; fifth, receiving assistance from blanja.com’s Contact Center Service 24 hours a day;sixth, havingthe opportunity to get various prizes and attractive promotions from BNI.

Interested MSMEsregister by contacting a BNI Kreasi Nusantara Craft Online officer and open a shop at blanja.com.

All they need is a mobile phone number and a BNI account, and provide information on their shop and the shop’s official owner. Next, blanja.com will verify their data.

In the online event, the public can take advantage of special promotions from BNI if they shop with a BNI Debit Card, Credit Card and BNI iB Hasanah Card. They can enjoy discountsof up to Rp 1 million (US$67.34). Customers can also pay in installmentswith 0 percent interest up to 12 months, save 100 percent by utilizing the BNI Reward Points of their BNI Credit Card and get BNI Point+ bonus of up to 10,000 Point+.

It is hoped that, apart from helping MSMEs and propelling the economy, the public can also enjoy the happiness typically shared in their hometowns during Idul Fitri and even deliver the spirit to their family and relatives while still sheltering in place.

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