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GroupM’s new EssenceMediacom to revolutionize media agency business
GroupM is expanding its brand with the launch of EssenceMediacom to realize the company’s goal of delivering marketing breakthroughs for its clients.
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Rupert McPetrie, EssenceMediacom APAC CEO
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roupM is expanding its brand with the launch of EssenceMediacom to realize the company’s goal of delivering marketing breakthroughs for its clients. The new innovation is expected to find new opportunities for brands and deliver integrated media solutions as they move away from old models and strive to take a more modern approach.
Made up of 10,000 people across 120 offices globally, EssenceMediacom combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. It is under the helm of global CEO Nick Lawson.
EssenceMediacom’s Operating System, also referred to as EMOS, is the innovation that will revolutionize the approach. This modular suite of tools and data will connect the best of Essence, MediaCom and GroupM’s technology and make it available to EssenceMediacom’s teams and clients across the globe.
“This is a hugely exciting day for our people, our clients and our partners. With Essence and MediaCom joining forces, we have an extraordinary opportunity in front of us to deliver breakthrough thinking and work to drive growth for brands and businesses. In the fast-changing APAC region, which is also an important priority globally, we look forward to working together to continually push what’s possible in media, with category-defining innovations to create advantage for our clients in the new communications economy,” said Rupert McPetrie, EssenceMediacom’s CEO for the Asia Pacific region.
With the company’s ethos and innovative solutions, it has grown its roster with various reputable clients, which include Adidas, Bayer, Dell, Google, Mars, NBCUniversal, PlayStation, Procter & Gamble, The Coca-Cola Company and Uber, and it is projected to be responsible for more than $21 billion in global media billings.
EssenceMediacom is part of GroupM, WPP’s media investment group. The collaboration will be able to access the richest data, most robust benchmarks and most advanced capabilities in the market fueled by the company’s cross-channel performance division GroupM Nexus and Choreograph, GroupM’s industry-leading data and technology services provider.
