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Psy’s ‘Daddy’ most viewed K-pop music video on YouTube in 2016
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Although not a young K-pop singer himself, world sensation Psy once again proves his popularity through most watched K-pop video in 2016. (Shutterstock/Helga Esteb)
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our years after his global hit “Gangnam Style,” Psy continues to hold his position as one of K-pop’s biggest names.
“Daddy” from the singer’s seventh album “Chil-jip Psy-da” gained the most global views of all official K-pop music videos on YouTube from November 2015 to June 30, the company announced on Thursday. The video has recorded over 170 million views so far.
(Read also: Taeyeon carries solo show with strong vocals)
Psy’s award-winning hit “Gangnam Style” still maintains its spot as the most viewed video on YouTube of all time, accumulating over 2.6 billion plays and counting.
Additionally, the music video for another song from the same album, “Napal Baji,” ranked fourth on the list with Twice’s “Cheer Up” and BTS’ “Fire” coming in at No. 2 and No. 3, respectively.
Also included in the top ten are two original soundtracks for the hit K-drama series “Descendants of the Sun” --“Everytime” by Chen and Punch at No. 5, and Yoon Mi-rae’s “Always” at No. 7.
(Read also: Korean hip-hop artists: a beginner's guide)
The video-sharing platform also released top 20 Korean YouTube channels to have gained the most number of new global subscribers within the same time period. Seventy percent of online traffic for 14 out of the 20 channels listed comes from international viewers, according to the company.
Given K-pop’s worldwide reach, the popular Korean music channel 1theK, not surprisingly, grabbed the No. 1 spot. Leading entertainment agency, S.M. Entertainment, followed in second place with its official YouTube page S.M. Town.
Ranked at No. 3 is a lesser-known name ToyPudding TV, which produces children’s videos featuring popular toys.
While the list is populated with channels such as Big Bang, JYP Entertainment, KBS World TV, Mnet, GOT7, among others, presenting official K-pop and K-drama content, it also includes five other accounts such as ToyPudding TV that offer creative and often quirky productions created by individuals, dubbed “creators” by YouTube.
“The rising popularity of creators illustrates a growing audience interest beyond just popular musicians and professionally crafted content,” the company said in a press release.
