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Usain Bolt becomes 'Chief Entertainment Officer' for French champagne house

Masajeng Rahmiasri
Masajeng Rahmiasri

The Jakarta Post

Jakarta | Wed, November 30, 2016 | 02:17 pm
Usain Bolt becomes 'Chief Entertainment Officer' for French champagne house

Maison Mumm said the decision to appoint Usain Bolt was aimed at helping the brand secure the spot as the top champagne house in the United States. (Maison Mumm/File)

The world’s fastest man, Usain Bolt, has been named the CEO—Chief Entertainment Officer—for Maison Mumm, one of the largest champagne producers.

“I’m honored to take on the role of CEO for Maison Mumm and to show the world what it means to celebrate and entertain in daring ways,” Bolt said in a press release on Monday. “My number one mission will be to enhance Mumm’s legacy in celebrating victories in stunning ways, and I’m very excited to invite all my fans around the world to raise their glasses with me.”

(Read also: Cheering fans see Bolt out with reverence)

Maison Mumm said the decision to appoint Usain Bolt was aimed at helping the French brand secure its spot as the top champagne house in the United States. It called Bolt “supremely qualified to take on Mumm’s first-ever title of CEO” due to his achievement in the world of sports.

Established in 1827, the brand recently released a new bottle design, the Mumm Grand Cordon, which is said to be the first digitally connected champagne bottle, and launched a drone-powered champagne delivery service. (kes)

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