Singapore's light art festival, which kicked off on Friday night, highlights sustainability with its 25 interactive installations set along the Marina Bay Waterfront using either energy-saving lighting or environmentally friendly material.

Organized by Singapore’s Urban Redevelopment Authority (URA), the fourth edition of i Light Marina Bay has also rallied stakeholders around and beyond Marina Bay to pledge their support for the Switch Off, Turn Up (SOTU) campaign, held in partnership with the World Wide Fund for Nature.  

The SOTU campaign will see up to 73 participating buildings and organizations switch off non-essential lighting and turn up air-conditioning temperatures throughout the festival period until March 27. The energy saved from the campaign is then used to power the light art installations, allowing them to essentially run on a “zero-carbon footprint.”

URA director for place management and i Light Marina Bay festival director Jason Chen said the campaign aimed to show how sustainability could resonate at the organizational and individual level.  

“We want to reinforce the important message of sustainability. The artwork, for instance, utilize only sustainable materials like recycled materials and solar power components,” said Chen on Saturday in Singapore.

He said the festival was not only a platform to showcase artwork from local and international artists but also aimed to get people thinking about a sustainable future.

“Although the festival consumes some energy, we realized that we're able to save more energy  when we consolidate the effort as the festival becomes an effective platform to go out and tell people about the sustainability message,” Chen said.

During the festival  2014 edition, which attracted some 685,000 visitors, it reportedly was able to generate energy savings of up to 280,000 kilowatt (kW).

The SOTU campaign will coincide with the annual Earth Hour on March 19, when buildings across the nation will switch off their lights for one hour starting from 8:30 p.m. to raise awareness on climate change. The light art installations at the festival will also be switched off during the period.

This year's i Light Marina Bay features local and international artists, including from Malaysia, Thailand, China, Norway, the UK and US, lighting up the area in kaleidoscopic display of light, color and shadow.

Singapore's light art festival, which kicked off on Friday night, highlights sustainability with its 25 interactive installations set along the Marina Bay Waterfront using either energy-saving lighting or environmentally friendly material.

Organized by Singapore'€™s Urban Redevelopment Authority (URA), the fourth edition of i Light Marina Bay has also rallied stakeholders around and beyond Marina Bay to pledge their support for the Switch Off, Turn Up (SOTU) campaign, held in partnership with the World Wide Fund for Nature.  

The SOTU campaign will see up to 73 participating buildings and organizations switch off non-essential lighting and turn up air-conditioning temperatures throughout the festival period until March 27. The energy saved from the campaign is then used to power the light art installations, allowing them to essentially run on a '€œzero-carbon footprint.'€

URA director for place management and i Light Marina Bay festival director Jason Chen said the campaign aimed to show how sustainability could resonate at the organizational and individual level.  

'€œWe want to reinforce the important message of sustainability. The artwork, for instance, utilize only sustainable materials like recycled materials and solar power components,'€ said Chen on Saturday in Singapore.

He said the festival was not only a platform to showcase artwork from local and international artists but also aimed to get people thinking about a sustainable future.

'€œAlthough the festival consumes some energy, we realized that we're able to save more energy  when we consolidate the effort as the festival becomes an effective platform to go out and tell people about the sustainability message,'€ Chen said.

During the festival  2014 edition, which attracted some 685,000 visitors, it reportedly was able to generate energy savings of up to 280,000 kilowatt (kW).

The SOTU campaign will coincide with the annual Earth Hour on March 19, when buildings across the nation will switch off their lights for one hour starting from 8:30 p.m. to raise awareness on climate change. The light art installations at the festival will also be switched off during the period.

This year's i Light Marina Bay features local and international artists, including from Malaysia, Thailand, China, Norway, the UK and US, lighting up the area in kaleidoscopic display of light, color and shadow.