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Cigarettes, noodles dominate ad spending in first half
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Jakarta Public Order Agency personnel remove a cigarette billboard on a roadside recently. (Courtesy of Tempo.co/-)
C
igarette, noodle and fruit squash products dominated the total value of Indonesian mass-media advertisements in the first half of 2016, largely owing to the Ramadhan and Idul Fitri festive seasons, according to a Nielsen Indonesia report.
In total, advertisement expenditure in the first half of the year reached Rp 67.7 trillion, an 18.15 percent increase from the same period of 2015.
Of that amount, clove cigarette brand Dunhill was the biggest spender with Rp 488.9 billion (US$37.22 million), while instant-noodle brand Indomie was in second place. Marjan squash came in third place with Rp 355.4 billion, 5 percent more than in the first half of 2015.
"However, Marjan's extraordinary spending was concentrated in Ramadhan and Idul Fitri," Nielsen Indonesia spokeswoman Hellen Katherina said in Jakarta on Thursday.
The Riau provincial government made in fourth place with Rp 334.5 billion of ad spending, an increase of 45 percent from last year, after placing ads in almost all print media.
Nielsen Indonesia collected data from 15 national TV stations, 98 newspapers and 120 magazines and tabloids to compile advertisement data in the first half of 2016. "TV remains dominant in 2016, as 77 percent of advertisement spending is placed there, while ads in newspapers and magazines represent only 22 percent and 1 percent, respectively," Hellen said. (ags)
