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Executive Column: Raffi Ahmad wants RANS to take off beyond a family company
RANS Entertainment seeks to expand beyond just media and entertainment, with forays into F&B and FMCG as well. But its main challenge is getting the company recognized independently from the couple.
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Raffi Ahmad, founder of RANS Entertainment. (RANS Entertainment/-)
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amed after the acronym of celebrity couple Raffi Ahmad and Nagita Slavina in late 2015 and starting off as a YouTube channel, RANS Entertainment has grown with many business arms, attracting big investors such as media conglomerate Emtek Group.
Fast forward to February this year, RANS says it will hold an initial public offering (IPO), but first, it needs the public to recognize the company as a standalone entity, independent from the couple.
RANS Entertainment’s Raffi Ahmad spoke to The Jakarta Post’s Deni Ghifari on Feb. 28, and he revealed his plans to do just that.
Question: What’s the plan for RANS Entertainment?
Answer: RANS was named after Raffi Ahmad and Nagita Slavina. It was originally meant to take care of our personal branding for TV, YouTube and Instagram. But as time goes by, I think people need to see that RANS is not merely us, but it is a company, a corporation.
I want RANS to be my legacy when I’m no longer here. When I die, RANS remains.
We have numerous business units and we’re developing so that one day the company does not rely so much on me and my wife for branding.
