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Executive column: 'We want Wardah to have 50 percent market share, we want to be the king'
"Alhamdulillah [thank God], our growth is always above that of the cosmetics market, which in 2018 grew at around 17 percent," Paragon Technology and Innovation founder and CEO Nurhayati Subakat said.
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Nurhayati Subakat, founder and CEO of Paragon Technology and Innovation. (JP/Rachmadea Aisyah)
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n Indonesia’s foreign-dominated fast-moving consumer goods (FMCG) sector, Nurhayati Subakat has successfully raised her own makeup brands to rule the domestic market through the company she founded, Paragon Technology and Innovation (PTI), which produced Wardah, one of the most popular cosmetics brands in Indonesia.
PTI has delivered distinguished brands such as Wardah, Make Over, Emina and Putri. Wardah, its flagship brand, is a halal-licensed makeup line with over 30 percent of the domestic cosmetics market share, according to Nielsen Company Indonesia.
Nurhayati’s accomplishments earned her the honor in April of becoming the first woman to be awarded with an honorary doctoral degree by the Bandung Institute of Technology (ITB), where she studied to become a pharmacist.
Recently, The Jakarta Post’s Rachmadea Aisyah sat down with Nurhayati to discuss her perspectives and experience as a leading businesswoman in PTI and the cosmetics industry as a whole.
Question: What is your secret to this success?
Answer: The key to the success is that I, as the first generation leader of the company, have managed to collaborate with the second generation leaders to perfect our innovations.
I have planted my roots in this company since it was established in 1985. We had our ups and downs, but the key to overcoming that is to make the entire company work as hard and as diligently as possible, as well as to make sure that we care about how others progress within the company.
