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BNI Life helps prepare life starter kit for Indonesia’s next generation
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Hands-on: BNI Life Board of Director on launching campaign #SiapkanBekalnya (prepare your life plan today). The campaign promotes BNI Life’s commitment to prepare life starter kit for Indonesia’s next generation. (Photos BNI Life)
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n celebrating its 21st anniversary, BNI Life recently ran a series of activities, including an insurance awareness campaign and social programs.
The insurance awareness drive, themed “#Siapkan Bekalnya” (Prepare your life plan), was targeted toward the millennial generation to help them to become “Generation Ready.”
Despite realizing the importance of healthcare planning, many millennials, classified as those ranging between 21 and 40 years of age, are still unaware about the specifics of financial preparation, planning and protection.
“Following with the company’s vision and spirit, 21-year-old BNI Life is ready to help inspire and facilitate the Indonesian millennial generation to become Generation Ready,” said BNI Life acting president director Geger Maulana.
To be part of Generation Ready, millennials are expected to be wise and mature in preparing funds for every phase of their life in the future, starting with work, but also in becoming a parent and preparing for health protection, either for the individual or the company, he said.
On employee outing in Jogja, BNI Life also using this opportunity to do financial literacy through local media and an act of share providing staple food for victims of hurricane cempaka.
“The outing was part of a series of activities to celebrate BNI Life’s 21st anniversary and also constitutes the management’s great appreciation for all of BNI Life’s people for their hard work,” Geger said.
Yogyakarta was selected as a venue for the campaign’s activities because the city had big business potential and aligned with the values of young people and creativity, he added.
Social activities
BNI Life is aware of the importance of maintaining a balance between fulfilling the interest of stakeholders, corporate responsibility for the community and business development that takes into account social aspects. BNI Life is committed not only to listening to the people but also to consistently giving back to them. That is why BNI Life conducted social activities throughout 2017.
Under the BNI Life program, BNI Life conducted financial literacy training for 320 families and 100 elementary school students of Kosambi state elementary school, renovated early childhood education (PAUD) facilities and madrasah (Islamic school) and provided trash bins.
Additionally, BNI Life celebrated National Children’s Day along with Sanggar Anak Akar in an event themed “Dare to Dream.” The company invited Sanggar Anak Akar from five regions in Jakarta to take part in drawing activities through which the insurance company encouraged the children to dare to pursue their dreams by developing their talent, potential and uniqueness, all of which will be meaningful to their lives moving forward.
BNI Life also supported the concert of Twilite Orchestra – the Nation’s Children Dream, held in conjunction with the celebration of Indonesia’s 72nd anniversary. The concert involved 60 musicians and 100 young people from different choir groups, including Twilite Chorus, Mercu Buana University Student Choir, Perbanas Institute Choir and the Bogor Institute of Agriculture’s student choir, Agria Swara.
