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BNI targets Gen-Z and millennials with BNI American Express Vibes credit card
PT Bank Negara Indonesia (Persero) Tbk (BNI) is collaborating with American Express to launch the BNI American Express Vibes credit card, to provide Gen-Z and millennials a one-stop solution for financing services.
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Posing with the newly designed card, (left to right) Global Network Services, South East Asia and South Pacific, American Express vice president and general manager Sanjiv Malhotra, celebrity Marsha Aruan, BNI consumer banking director Corina Leyla Karnalies, celebrity Natasha Ryder, SEVP Digital Business BNI Rian Kaslan and AMEX Indonesia director Perriz Azwir attend the launch of the BNI American Express Vibe Credit Card in Jakarta, Friday.
T
he BNI American Express Vibe card offers a plethora of promotions for Gen-Zers and Millennials that can be applied to by filling a BNI e-form at https://applycreditcard.bni.co.id/americanexpressvibe
PT Bank Negara Indonesia (Persero) Tbk (BNI) is collaborating with American Express to launch the BNI American Express Vibes credit card, to provide Gen-Z and millennials a one-stop solution for financing services. BNI hopes that it would increase purchases and become a motor for Indonesia's economic growth.
The launching of the BNI American Express Vibes credit card was led by BNI consumer banking director Corina Leyla Karnalies and Global Network Services, Southeast Asia and South Pacific, American Express vice president and general manager Sanjiv Maholtra in Jakarta on Friday.
Corina said that the launching of the credit card was an innovation by BNI to penetrate the Gen-Z and millennial segment, especially first jobbers. The “Vibe” in the name is meant to convey an image of the Gen-Zers that are full of color, spirit and are dynamic.
"We greatly welcome this collaboration with American Express. This is in line with our mission to present new products especially for the Gen-Z and millennial segment as the next generation to carry Indonesia's economy," she added.
In accordance with the market segmentation, the credit card will have a maximum limit of Rp 5 million (US$320), placing it between Gold and Titanium.
Corina further explained that the BNI American Express Vibes credit card had a vertical design using recycled materials from BNI's Go Green BNI mission of 2022 with a splash of color to suit the vivid personalities of Gen-Zers and millennials.
"Indonesia has always been an important market for American Express. Our partnership expansion with BNI to create a special product for digitally savvy Gen-Zers and millennials is diversifying our customer base. This is especially because American Express aims to improve its products and provide better service to support our customers' transaction needs," added Sanjiv.
American Express Vibes credit card benefits
To welcome the strategic partnership, the BNI American Express Vibes card comes with a variety of offers including zero annual fees in the first and second year with an added condition of transactions within the first year. Customers can also enjoy BNI Rewards Points worth Rp 2,500/point and double BNI Rewards Points for every online transaction.
There is also a free TV and music subscription promotion for three months with a minimum subscription period of 12 months.
Furthermore, there is a special price for access to the international executive lounge or Buddy Lounge.
The BNI American Express Vibe card offers a plethora of promotions for Gen-Zers and millennials that can be applied to by filling a BNI e-form at https://applycreditcard.bni.co.id/americanexpressvibe
