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Reimagining travel for a world reopened
It is no longer about mass tourism, but mindful tourism; not about mere sightseeing, but meaningful experiences.
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or almost three years, the world stood still. The roar of airplane engines and the excited chatter of travelers exploring new destinations faded into a distant memory. The pandemic had brought the world to a halt, and with it, the travel industry.
Now, finally, the global travel industry has emerged from its long hibernation. Tourism is regaining its momentum. Despite the gravest of challenges, the sector has shown remarkable resilience.
But as we step into this new era of travel, we are greeted by a landscape transformed. The pandemic has not only impacted the frequency and volume of travel, but also instigated a paradigm shift in how we travel. The days of whirlwind tours and checklist itineraries are giving way to a more mindful approach to exploring the world.
From slow travel and experience-based tourism to eco-friendly options and remote working vacations, the post-pandemic traveler is seeking more than just a change of scenery. They are looking for meaningful experiences, personal growth and a deeper connection with the places they visit.
Slow and immersive
Kevin Hartanto, founder and travel curator of Jakarta-based travel agency TRUVI, predicts a shift from the "revenge travel" of the past year to longer holidays. Slow travel is gaining popularity, he says, as travelers seek to fully immerse themselves in the culture, history and local flavors of their destinations.
It is not just about checking off landmarks from a list, but about experiencing a destination deeply and making a lasting impact on both travelers and the places they visit.
