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Books on brand success stories you should read right now
On this list, you will find five books about brand success stories that may inspire you.
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There are no shortcuts to success, but gigantic businesses have managed to secure their way despite ups and downs. (Shutterstock/*)
H
ow did giant brands like Google, Nike or Starbucks find success? Who created them and how did they handle the obstacles in their paths?
On this list, you will find five books about brand success stories that may inspire you.
Author: Eric Schmidt and Jonathan Rosenberg
Google executive chairman and former Google CEO Eric Schmidt and former Google SVP products Jonathan Rosenberg share in this book the lessons they learned as they took part in building the company. They explain how technology has shifted business focus from the company to consumers, as well as incorporating their beliefs in working and thriving with smart, creative people as the key to surviving in the ever-changing industry.
(Read also: Six great biographies you should read)
The Wanda Way: The Managerial Philosophy and Values of One of China's Largest Companies (2016)
Author: Wang Jianlin
Wang Jianlin, founder and chairman of China’s Dalian Wanda Group, shares his insights on the Wanda empire’s success. Wang turned a US$120,000 loan into a $40 billion fortune and is presently Asia’s wealthiest man, according to Forbes. It all started in 1988 when he founded Dalian Wanda, a property company in the northeastern Chinese city Dalian simply to redevelop houses in the slums, he claimed. However, now his business has turned into the world’s largest property developer, as well as world’s largest cinema chain operator in 2012.
Shoe Dog: A Memoir by the Creator of Nike (2016)
Author: Phil Knight
Phil Knight, the man behind one of the world’s most widely used sneakers, shares his story about his company, Nike; from its early days until now. His story started when he borrowed US$50 from his father for his startup, only with the goal of importing high-quality, low-cost running shoes from Japan. Although it has developed into a $30 billion sales company, it doesn’t mean that there was nothing hindering his path to success.
(Read also: Check out Leila S. Chudori’s recommended reading list)
Onward: How Starbucks Fought for Its Life without Losing Its Soul (2012)
Author: Howard Schultz
Seeing the downturn of his company, Starbucks founder Howard Schultz decided to return as CEO of the coffee chain store in 2008. He felt that such move was needed to prevent the company that he created in 2000 from losing its soul. As he stepped back into his post, he then tried helping restore its financial health and core values. In this book, readers will find the CEO’s accounts of his journey upon doing so amid one of America’s most unstable economic periods.
Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business (2015)
Author: Porter Erisman
Although it wasn’t in the Western world’s radar for more than 10 years, in 2014, China’s Alibaba held the largest IPO in history, surpassing American giants Google, Facebook and Twitter combined. Porter Erisman, Alibaba’s international marketing head between 2000 and 2008, writes about how Jack Ma, once a school teacher who failed his college entrance exams twice, created Alibaba and helped it become the gigantic e-commerce player that we see today. (kes)
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