TheJakartaPost

Please Update your browser

Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.

Jakarta Post

Blue Ivy wears dress by Indonesian designer at MTV VMA 2016

Making her red carpet debut at the MTV Video Music Awards 2016, the daughter of music diva Beyonce, Blue Ivy, was seen wearing a glamorous golden dress that was designed by an Indonesian designer.

Ni Nyoman Wira (The Jakarta Post)
Jakarta
Tue, August 30, 2016

Share This Article

Change Size

Blue Ivy wears dress by Indonesian designer at MTV VMA 2016 Blue Ivy, daughter of Beyonce, arrives at the MTV Video Music Awards at Madison Square Garden, Aug. 28, in New York City. (Invision/AP/Chris Pizzello)

D

uring her red carpet debut at the MTV Video Music Awards 2016 on Sunday night, Beyonce's daughter Blue Ivy was seen wearing a glamorous golden dress that was apparently the creation of an Indonesian designer.

Labeled as ‘The Grand Royalle’ for the Spring Summer 2015 collection, the dress was made under the Haute Couture brand for children, Mischka Aoki. The label was established by Indonesian-born Winnie who also its acting designer. It has been worn by children of famous names such as Victoria Beckham, Sarah Jessica Parker, Annisa Pohan Yudhoyono and Adinda Bakrie.

(Read also: Winged Beyonce and her golden Blue Ivy take the VMA carpet)

“I think our [brand’s] quality is having unique, stand-out and luxurious products,” said Winnie regarding how the label has reach such celebrities such as Beyonce and the Kardashians. “These are the factors that interest people who really appreciate the struggle in creating Haute Couture dresses and intricate details that we implement in each design.”

“I have to be honest that Mischka Aoki is not for everyone,” she said. “But there is a niche market for people who appreciate fine details and the time spent to design, as well as produce our clothes. So we want to make it more accessible for the childrenswear market.”

Winnie, the Indonesian-born designer who founded the Mischka Aoki label.(Mischka Aoki/-)

Founded in 2009 in Australia, Mischka Aoki was inspired and named after Winnie’s first daughter. Although she always has loved fashion and luxury, Winnie admits that she never thought that she would do what she is doing today. “After I gave birth to my daughter about eight years ago, the available clothes at that time were too ordinary and not a style that I like,” she said. “I felt that there were no luxurious and stylish clothes in the market [at the time]. Thus I decided to start Mischka Aoki.”

The label is currently available in various cities including London, Paris, New York, Milan and Moscow. (kes)

{

Your Opinion Counts

Your thoughts matter - share your experiences, suggestions, and any issues you've encountered on The Jakarta Post. We're here to listen.

Enter at least 30 characters
0 / 30

Thank You

Thank you for sharing your thoughts. We appreciate your feedback.