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Jakarta Post

Entrepreneur wants to put Indonesia on the world technology map

Jessicha Valentina (The Jakarta Post)
Jakarta
Sat, September 23, 2017

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Entrepreneur wants to put Indonesia on the world technology map Shinta Dhanuwardoyo sees the potential of the country to become a tech player. (Bubu.com/File)

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hinta Witoyo Dhanuwardoyo is synonymous with the digital world. Having worked as a techpreneur for 21 years, Shinta is known as the woman behind Bubu.com, Indonesian digital media agency, and IDByte, the country’s biennial digital event.

“I want to put Indonesia on the world technology map,” Shinta told The Jakarta Post via telephone.

Shinta clearly walks the talk. On Sept. 26 to 28, the fourth installment of IDByte is slated to run in Pacific Place shopping mall, South Jakarta, featuring various speakers, such as YouTube Asia Pacific regional director Ajay Vidyasagar and Instagram global director of community Amanda Kelso.

Prior to the event, IDByte held Virtual Startup Hunt 2017, allowing startup companies from five different cities, namely Jakarta, Bandung, Yogyakarta, Surabaya and Medan, to pitch their ideas online.

“The finalists will present their ideas in front of the judges in Jakarta on Sept. 25,” said Shinta, adding that the winners will have the chance to attend boot camps in Silicon Valley, California, the United States and Sweden.

Read also: Startup 101: Where and what you should study

In addition to the startup competition, IDByte 2017 is set to present an exhibition of Indonesian Tech Giant Companies, showcasing digital companies such as Go-Jek, Tokopedia and more.

The three-day event was aimed at making Indonesia a pivotal player on the global digital scene, which is in-line with Shinta’s mission.

Though Indonesia is no stranger to the digital world, Shinta said the people currently tend to be users, not players.

Fortunately, she saw the potential of the country to become a tech player.  

She added that Indonesia would eventually be ready for digitalization, both physically and mentally, as the country’s digital ecosystem existed. Nevertheless, she noted that the ecosystem needed further development, particularly, in human resources. (asw)

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