The Jakarta Post
Taylor Swift performs "I Did Something Bad" at the 2018 American Music Awards show in Los Angeles, California. (Reuters/Mario Anzuoni)
Singer Taylor Swift is the most influential person on Twitter in 2018.
Social media analysis company Brandwatch released its annual lists of the top 10 most influential women and top 10 most influential men on Twitter on Wednesday.
Taylor topped the women’s list with an “influencer score” of 98 out of 100, despite having tweeted only 13 times this year, reported CNET. On the men’s side, singer Liam Payne ranked first with 97 points.
United States President Donald Trump, singer Katy Perry, celeb Kim Kardashian West and singer Demi Lovato followed Payne with 96 points. The scores are mainly based on the engagements those individual accounts created.
“The more influential the people they engage with, the better the score,” Brandwatch data journalist Gemma Joyce explained.
The frequency of which the accounts tweet does not impact the result by much. This is shown by singer Justin Bieber, who has been a constant on the list despite rarely using Twitter. (iru/kes)
Here are the top five users in each category:
Top 5 most influential women on Twitter in 2018
1. Taylor Swift
2. Katy Perry
3. Kim Kardashian West
4. Demi Lovato
5. Ellen DeGeneres
Top 5 most influential men on Twitter in 2018
1. Liam Payne
2. Donald Trump
3. Justin Bieber
4. Barack Obama
5. Cristiano Ronaldo