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Home is where the heart beats, dreams find place: Dior Maison opens at Avenue Montaigne
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Luxury goods label Dior has opened the door of its home decoration line store, Dior Maison, at 28 Avenue Montaigne, Paris (Dior/File)
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uxury goods label Dior opened the door of its home decoration line store, Dior Maison, at 28 Avenue Montaigne, Paris, in late July. The store design also pays tribute to couturier Christian Dior who founded the label in 1946.
Christian Dior wrote in his memoirs that he would always prefer interiors that were more sensitive and spirited than impeccably decorated ones.
“[One that is more sensitive and spirited, …] which has gradually developed over time according to the existence and whims of its inhabitant,” wrote Dior.
The design of the store is said to echo the founding couturier’s first boutique, according to a press release sent to The Jakarta Post. It aims to showcase dreams and the imagination, for instance through table settings decorated with a cannage motif, ginkgo leaves and Mr. Dior’s lucky charm lily of the valley sprigs.
Flowers from the garden of Christian Dior’s country home in Milly-la-Forêt are also seen among the decoration, to represent French art of living, the pleasure of entertaining and Dior House codes.
Read also: How Alexandra Champalimaud designs Jakarta’s top hotels
Introduced in conjunction with the new store opening is Christian Dior’s emblematic cannage motif, particularly in platinum tones. Cannage itself is inspired by Napoleon III chairs that the couturier used for the guests of his shows at 30 Avenue Montaigne.
Artistic director of Dior Maison, Cordelia de Castellane, creates various tableware items from porcelain plates to glass stemware with cannage motifs in a palette of burnished gold, beige and white. Meanwhile, another iconic motif of the fashion house, toile de jouy, comes in a contemporary version, featuring images of animals and shades of blue. (mut)
