Model and presenter Cathy Sharon launched a makeup line called Sada by Cathy Sharon on Aug. 23.

For the debut collection, the brand offers six types of products, namely liquid lipstick, liquid penliner, powder blush, contour and shimmer, bronzer and highlighter powder and face makeup remover.

Cathy said in a statement that she and her team had tried each product on their skin and planned to add more color choices for all skin tones.

Aiming to cater to Asian women, Cathy said she also considered Asian climates, particularly Southeast Asia’s weather, while developing the products.

The liquid lipstick, for example, contains vitamin E and natural ingredients. Without paraben, the formula is said to be suitable for humid weather.

“My team and I wanted to use the products every day, so we ensured all [products] are comfortable to use and safe,” she said.

Read also: Three Bali-based organic skincare brands to try

In addition to catering to Asian women, Sada by Cathy Sharon also wants to promote Asian culture.

For the first series, the packaging features a batik kawung pattern. As for the next collection, Cathy plans to feature other Asian-inspired designs.

“Sada by Cathy Sharon is my dedication to all Indonesian and Asian women, and my mission is to ask Indonesian women, wherever they are, to be brave in expressing themselves,” said Cathy.

Sada by Cathy Sharon is currently available in Watsons stores in Senayan City and Kota Kasablanka, Glow Living Beauty in Plaza Indonesia and The Goods Dept in Pondok Indah Mall with a starting price of Rp 125,000 (US$8.77).

Customers can also purchase the products via e-commerce platforms, such as Tokopedia, Shopee, Jd.id and Blibli.com. (jes/wng)

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