Several Indonesian public figures have banded together to endorse local SMEs' products for free on their Instagram accounts to help the businesses reach more customers.
mid the COVID-19 pandemic, small and medium enterprises (SME) are among those hit hardest by the country's physical distancing and self-quarantine policies.
Fortunately, many individuals and communities have banded together and launched creative initiatives to help one another in this time of crisis. Among them is an initiative from several Indonesian public figures to endorse local SMEs' products for free on their Instagram accounts to help the businesses reach more customers.
Comedian and filmmaker Ernest Prakasa, for instance, who has 1.7 million followers, started #MakanApaHariIni (what to eat today), inviting food and beverage business owners in Jakarta to email him with information about their products and he will then choose three to be endorsed for free on his Instagram feed every day. As of Friday, Ernest posted 21 endorsements and attracted thousands of likes.
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Content creators such as David Dwi Praharsa's @depepedia, Hans Danial and Julia and Marius' @anakjajan have dedicated one post on their Instagram feeds for SMEs to promote their business in the comment section.
Actress Vebby Palwinta also joined the movement by opening free endorsement reviews on her Instagram Stories, while content creator Alexander Thian launched an initiative where he chooses one food product, purchases it and sends it to his followers every day for 10 days, while also letting the SMEs promote their business in the comment section.
"I know it’s not much, but I do hope I can help a bit," he said on the post. (gis/kes)
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