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Campaign taps storytelling to help children and families face pandemic
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In its collection of audio stories titled "Dongeng Anak Indonesia" (Tales of Indonesian Children), for example, the organization has partnered with performance storyteller and Cerita Cinta Anak Indonesia founder Wiwin Windrawati to share a story about a group of childhood friends who are coping with the pandemic. (Shutterstock/patpitchaya)
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ndependent organization Save the Children Indonesia recently introduced a new initiative that aims to help children and families cope with the ongoing COVID-19 pandemic, as well as educating communities about the struggle they are currently facing.
The Pulih Bersama (Heal Together) campaign takes the form of multiple communication platforms such as audio stories, videos, infographics and webinars to push its agenda.
In its collection of audio stories titled "Dongeng Anak Indonesia" (Tales of Indonesian Children), for example, the organization has partnered with performance storyteller and Cerita Cinta Anak Indonesia founder Wiwin Windrawati to share a story about a group of childhood friends who are coping with the pandemic. Additionally, the first episode of the collection also included educational information about how to stay safe during the pandemic; such as by wearing a mask, ensuring physical distancing, not touching areas of the face, and washing hands as often as possible.
“Stories provide a compelling way for the public to understand the messages. This has proven to be incredibly important because so much of the discourse surrounding the pandemic is based on numbers; numbers about how many have died or how many people have been infected. Through the creation of stories, we aim to look beyond, to the people behind these dehumanizing numbers," Save the Children Indonesia media and brand manager Ria Ernusari recently told The Jakarta Post.
Read also: Celebrity book-reading campaigns raise money during pandemic
Save the Children has been operating in Indonesia since 1979 as part of a global organization that is currently working in 120 countries. Among its three main global initiatives are to ensure every child can survive any preventable disease before the age of 5, ensure every child can obtain high-quality education and ensure every child is protected from any form of violence.
The pandemic has rapidly changed the lives of many people, especially vulnerable children. According to the organization, among various risks posed by COVID-19 to children are losing parents, families losing income, difficulty accessing education, vulnerability to domestic violence, difficulty in accessing health care, living in a vulnerable location and lack of support for children with disabilities. (kes)
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The writer is an intern at The Jakarta Post.
